Yard signs (also known as road signs,
street signs) are like small billboards that deliver the desired message in a
very economic and cost effective way. They are used for local advertising and
they are a form of Guerilla Marketing. Guerilla marketing is a low cost
advertising strategy that uses unconventional means to target customers at
unexpected locations like local highways, road sides, telephone poles, traffic
lights, even in the ground on stakes. They are mostly prohibited by law, hence
the name “yard signs”. They are mostly printed on corrugated plastic sheets and
in their standard size, which is most commonly used, are 18”x24”, though they
also come in other sizes like 8”x18”, 6”x24”, 9”x24”, 12”x18” and 24”x30”.
Mostly, coroplast is the brand of material that is used to make them; coroplast
is a lightweight, twin wall material. As mentioned, it is
basically, corrugated plastic like cardboard, which makes it strong and durable
enough for outside use.
Who uses yard signs and why
They are used by
a variety of people like real estate investors, realtors, car buyers and
sellers, political candidates, roofers, landscapers, swimming pool services,
cleaning services, actually, the list is endless. If someone is driving by the
highway, one can come across many such signs say “Home for sale by owner” or
“We buy houses”. Most of the people use them to get noticed and for lead
generation, they are the best source of lead generation because of the yardsigns high visibility. Also, they are cheap, only costing around $1-2 per
piece. Do not survive for very long on the streets or on the road sides,
because they are either taken off by the local authorities or by the general
public, even if their exposure lasts for just 1-3 days, they would have
justified their cost and give a better return on investment, because if a
person gets a call by putting a $1 sign and ends up with an order of $4000, it
is definitely worth it. So, it can be safely inferred, that they are the most
cost effective way of getting your business/work noticed. If someone takes
permission from the concerned authorities for their placement, they should use
large sized yard signs. But, if someone wants to place them without seeking
proper approval, then it is recommended that they use small and less unobtrusive
size and place them at the desired locations on Friday night, by doing so,
there are less chances that anyone will remove them before 2 days. So, the
trick is, to put as many yard signs
as possible and as consistently as possible so that maximum leads get
generated, and naturally, more the number of leads, more the probability of
increasing the business and earning profit.
