Yard signs, also known as Lawn signs
and placards are used in local advertising that are placed on the property of a
business and are usually fixed close to the road for higher visibility. Though
the yard signs come in many shapes and sizes, mostly they are rectangular in shape and
between 12 and 40 inches on each side, though the standard size is 18’x24”.
Placement
In some cases,
the yard signs do not need to be placed in the exact place of the business, they just
need the necessary information like the name, phone number or just the email of
the person who wants to reach out to people for making his service/product
available. By becoming bolder and placing those near your competitors can also
give good visibility to your yard signs. If somebody has deep pockets and there is a festival,
carnival or some other major event in the local town, then a small sponsorship
can ensure your signs to be placed there, this is something that can give
handsome returns, because your product/service will get a lot of exposure and
you can receive a lot of leads. The material used to make them varies.
Material that can be used
Poster board or
poly bag can be used as the entry level material. The next step up is of
course, corrugated/extruded plastic, they are lightweight and inexpensive and
they can be used for any event. And finally, the higher end things that can be
are aluminum, wood and metal signs, they are strong and long lasting. Fullcolor yard signs should be used, when full color is used, it becomes more eye-catching,
but care should be taken so that it does not look overdone. The use of a lot of
colors can confuse people, especially, if it is on a smaller sign. Same care
should be taken while choosing the font size, not more than 2 font sizes need
to be chosen.
Budgeting
While deciding
on the material, care should be taken as to what kind of money can be spent. If
the budget is tight, the lowest priced material should be ordered. Whatever is
ordered, it should be worth every penny spent. Also, first a decision should be
made as to for how much time is the sign needed. If something is required for a
longer duration of time, then ordering a high end material would be better
because it will last long, otherwise a low priced material may wear away too
soon and it may be required again. Expensive signage last long. If someone
wants to give their business/service a professional and classy look, they
should use metal and aluminum signage. No doubt, more money may have to be
shelled out for them, but they are worth the money spent. Moreover, some people
associate cheap yard signs material with cheap service/product, though it’s entirely a
strictly personal choice.
Types of Yard signs
H Frame- This is the most common type
of yard sign. Generally, the wire
frames have two lines that can be inserted into the flutes of the corrugatedplastic signs.
I Frame- This is an H bar without a
crossbar linking the two legs. An abutment is there in every leg, which
prevents the sign from sliding down.
